Capture email addresses: A golden marketing strategy
Joan Stewart
Have you gotten a great publicity hit in print or online?
Instead of worrying about how to turn one hit into multiple hits,
you should be more concerned about what to do with all that
traffic that’s visiting your website.
How? Start capturing people’s email addresses.
Offer them something for free: a report, an ebook, a White Paper,
or a list of tips on how to solve the Number One problem your
customers or clients face. When people visit my website, I ask
them to sign up for my newletter on free publicity tips in
exchange for a helpful cheat sheet called “89 reasons to send a
press release.”
That intrusive box that bounces down from the top of the screen
is largely responsible for my email list that recently surpassed
50,000 names. It gives me the power, without spamming, of
marketing to a targeted list of people week after week after
week, and marketing to them, and selling to them, until they tell
me to stop. You can buy the HTML coding at the Hover Ad Creator
website.
Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. She explains how to use traditional and social media, and develop strong relationships with journalists, broadcasters, bloggers, ezine publishers and other “new media.” Her own free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity. Her popular ezine, "The Publicity Hound's Tips of the Week" goes to more than 40,000 subscribers worldwide and includes the best publicity advice and good dog jokes (one in each issue) you'll find anywhere. You can subscribe to her publicity tips newsletter at http://www.publicityhound.com. She lives and tries to stay warm in Port Washington, Wisconsin.
September 30th, 2008 at 4:14 pm
I have a client that every time she has a speaking engagement she collects their business cards and asks them to write on the cards whether they would like to sign up for her newsletter. It is a great way to get subscriptions and it costs nothing.
Christine Buffaloe