Daily Newspapers Eliminating Zoned Editions
Joan Stewart
Local daily newspapers, faced with mounting financial pressures,
are running out of things to eliminate.
This time, it’s the zoned editions for local news that are taking
a hit. Making these cuts means newspapers, forced to lay off
workers to lower their payroll, no longer have to staff outlying
bureaus.
Here are four alternatives which you should also consider even if
your local daily still has zoned editions:
- -Build relationships with reporters at your local weekly
newspapers. Local news is their bread and butter.
- - Newspapers are hungry for your video, even amateur video, to
use at their websites. The next time your group has an event
that the newspaper won’t cover, cover it yourself, using an
inexpensive Flip Video camera, and offer the video to your local
TV stations, too. I’ve explained how to do this at
http://tinyurl.com/4e8j4o
- -Start posting your news to the Craigslist nearest you. Be
aware that Craigslist has strict rules against posting the same
item to more than one category or to more than one list.
- -Remember that most dailies might welcome your news for their
online editions. So identify one edition or reporter as your key
contact, and start building the relationship.
Joan Stewart's free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity. Today, Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin. As a media relations consultant and professional speaker, she shows people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 50,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes (one in each issue) you'll find anywhere. She lives and tries to stay warm in Port Washington, Wisconsin.
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