Can Your Social Networking Bio Pass the 10-Second Test?
Joan Stewart
Almost two-thirds of the people who use Twitter don’t have a bio
or a link listed on their profile, the 160-character description
just under their avatar.
So what’s the big deal?
Does having a bio and website link in your Twitter profile really
make a difference in the number of followers you have?
Absolutely.
The Hubspot Internet Marketing Blog has crunched the numbers and
says that users with a bio have over eight times more followers,
on average, than users without a bio. Users with a link have
over 7.5 times as many followers as users without.
I’m betting that the typical Twitter user who reads somebody
else’s bio and sees nothing remotely interesting is gone in a
flash without ever clicking “Follow.”
What a shame. Another potential follower–maybe even a
customer– lost forever. It doesn’t have to be that way.
Social networking expert Nancy Marmolejo says your bio should
communicate immediately what you do, who your target audience is,
and how you can help people. Mix in some fun and people will
practically be begging to be part of your tribe. For an example
of a great bio I love, see Can Your Social Networking Bio Pass
the 10-Second Test?
Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. She explains how to use traditional and social media, and develop strong relationships with journalists, broadcasters, bloggers, ezine publishers and other “new media.” Her own free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity. Her popular ezine, "The Publicity Hound's Tips of the Week" goes to more than 40,000 subscribers worldwide and includes the best publicity advice and good dog jokes (one in each issue) you'll find anywhere. You can subscribe to her publicity tips newsletter at http://www.publicityhound.com. She lives and tries to stay warm in Port Washington, Wisconsin.
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