Jennifer is a talented marketing strategist with over 12 years experience in building results-driven branding programs. She has been involved in numerous brand integration initiatives for high-growth companies including PeopleSoft (SkillsVillage and Vantive integration) and Nektar (merger of Inhale, Shearwater and Bradford Particle Design). She is known as a visionary leader with a passion for innovation and for getting the job done right and on time. She has published dozens of scientific, environment and health articles for a variety of publications and online media outlets including Discovery Channel Online, and speaks on branding, marketing metrics and marketing strategy. http://www.thinkresultsmarketing.com/
I swore I wouldn’t wade into the political fray online (I’m a new American and sometimes a little nervous about speaking my mind here), but as a positioning expert, Palin puzzles me … (more…)
I just found this great blog posting and conversation on bnet.com (fabulous site BTW) about “Does Design Matter?” Of course, being a marketer and design fanatic, I had to click through and read it. (more…)
I recently read an article in the Wall Street Journal (July 23, 2008) about how the Olympic mascots, the Fuwa as they are called, were developed. (more…)
In developing the marketing matrials to support an event for a client of mine, I am reminded of that oh-so-basic rule of logo guidelines that is oh-so-often ignored. (more…)
I promised to let you all know how the breast biopsy went last week and it went (more…)
I had no idea how associated I was with my breasts. Until the reality of someone cutting into them appeared before me. (more…)
First of all, I want to say thanks to all the great women who have commented on my recent blogs and provided me with a myriad of new perspectives to consider (more…)
The drama with this silly breast lump continues. (I’ll get to my usual marketing posts soon as there’s much to say with GE spinning off Westinghouse, JP Morgan buying Bear Stearns after 85 years in business, plus (more…)
Normally I write about marketing and I had a great idea for this week. But’s it’s going to have to wait. Today I went in for a breast biopsy. (more…)
A branded executive event can do wonders for your sales cycle. (more…)
