If you’re weary of cranking out quality content for your blog, consider recruiting an occasional guest blogger.
Guest bloggers expose your readers to new opinions, topics and perspectives.
They give you a break. And they give other writers and experts exposure to your audience.
Here’s the best part. They don’t even have to have their own blog. If they can write well, they can guest blog.
Here are five ways to find guest bloggers:
–Invite bloggers whose opinions you admire. Ask them to write original content, because the search engines don’t look favorably on duplicate content. Stress that they’ll have the chance to be in front of a new audience and that you’ll give them a link back to their website or blog.
–Invite some of the most frequent commenters at your own blog– writers whose opinions and writing you admire.
–Consider inviting publishers or editors of some of your favorite ezines, as long as their topic is related to the topics you write about.
–If you’re on LinkedIn, pay attention to the question-and-answer feature. I found a great answer to a question, and asked the writer if I could print her answer as a guest blog post. She said yes.
–Ask your readers to contribute their best posts–again, original content. It’s best that readers pitch an idea for your approval, just like they’d pitch a story to journalists.