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In developing the marketing matrials to support an event for a client of mine, I am reminded of that oh-so-basic rule of logo guidelines that is oh-so-often ignored. (more…)

A branded executive event can do wonders for your sales cycle. (more…)

Here in California, the California Lottery Corporation has started a new and very clever campaign called “A State of Winning” (http://www.1000winners.calottery.com/). The best part about this integrated campaign is not the website however. It’s the print ads and billboards that are localized for each region. I drive a lot around the Bay Area and we get several different local papers so I’ve seen several versions on the theme. (more…)

Have you seen the ads for LifeLock? (more…)

I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for great ideas — even when I think I’m just relaxing. (more…)

Over the last three weeks, I’ve shared some common rules I’ve used in naming new companies/products/services over the years. Hopefully these guidelines will be helpful to you. (more…)

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