Get Inspired with Compass On-Demand

One of the biggest misconceptions of social networking is that
you must produce mountains of content–and still keep your day
job.

Yes, you need content galore for your blog, articles, Facebook
page, press releases, Squidoo lenses, HubPages and video-sharing
sites.

But here’s a little secret.

You don’t have to produce all of it yourself, or even most of it.
Outsource, outsource, outsource.

Thousands of competent people, many of them unemployed, would
love to work with you right now, at prices you can afford.
And smart Publicity Hounds who realize that a bad economy is the
very best time to outsource are casting their nets for the best
writers, photographers and video producers.  Those include a glut
of newspaper journalists who have joined the already crowded
market for freelance writers.

Here are three tips to get started:

–Social networking sites like Facebook and Twitter can help you
find freelancers fairly quickly.  Just let people know what
you’re looking for and they’ll spread the word.

–Hire fast, and fire faster.  Never let freelancers learn on
your nickel.

–Reward outstanding work.

You can find more tips in Joan’s article on how to outsource
freelance jobs.

Targeting a niche audience is always much easier than targeting a
much broader audience.

You’re competing against fewer people for attention. You can plan
a publicity campaign much more easily because niched newspapers,
magazines, TV shows and blogs have smaller audiences. And you’re
not trying to be all things to all people.

Here are several suggestions on how to find the niche audiences
you’re trying to attract for your product or service:
(more…)

Hopefully, the search engines are pulling traffic, including
journalists, into your blog and your website.

Are you also sending either an electronic newsletter, or a simple
email tip at least every other week? If so, you’re taking
advantage of two of the strongest marketing tools on the planet.

But here’s the question that separates the wanna-bes from the
true marketers at the higher level. (more…)