I received an email today from a member of the WorldChangingBusiness Community. He explained that his biggest challenge in building business is inertia. For the purposes of this discussion, I’ll call the emailer Steve.
I breathed a deep sigh of understanding as I read Steve’s words. “Yup,” I thought to myself, “I’ve been there.”
So I gave it some thought.
First of all, what is inertia? (more…)